Emily Kwak

→ The Cloisters Identity
→ Pauzzze Campaign
→ Pattern Swatch Book
→ Oz and Alice Hybrid Book
→ Encouragement Cards
→ Interview with Min Hee Lee
→ Melody of the Library
→ Yay, Again
→ Governors Ball Identity
→ Don’t Get Caught
→ Songbook Souvenir
→ Mohawk Identity

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Governors Ball Identity

Spring 2024

RISD Typography 2
Advised by Min Hee Lee

This identity design proposal reimagines the visual identity of New York’s Governors Ball Music Festival through a type-driven approach. Using bold typography, vibrant color-blocking, and overlapping elements, the design captures the festival’s lively atmosphere and vibrant experiences, creating a dynamic visual language without the use of imagery.

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